> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gosendwhale.com/llms.txt
> Use this file to discover all available pages before exploring further.

# SendWhale: AI-powered email marketing for your brand

> SendWhale is an AI-powered email marketing platform in private beta. Use Swell, the built-in AI assistant, to draft and send branded campaigns.

SendWhale is an email marketing platform built around Swell, an AI campaign assistant that helps you research your brand, draft campaigns, and iterate on content — all from a single workspace. Whether you're a solo creator or part of a full marketing team, SendWhale is designed to get your first email out the door quickly and keep your campaigns consistent with your brand over time. SendWhale is currently in **private beta**: the public homepage at [gosendwhale.com](https://www.gosendwhale.com) is a waitlist, but accounts can be created directly at [/signup](https://www.gosendwhale.com/signup) or [/register](https://www.gosendwhale.com/register).

## Who SendWhale is for

<CardGroup cols={2}>
  <Card title="Business owners & creators" icon="store">
    Launch branded email campaigns without needing a dedicated marketing team or deep technical knowledge.
  </Card>

  <Card title="Marketers" icon="bullhorn">
    Manage audiences, build segments, schedule campaigns, and analyze results — all in one place.
  </Card>

  <Card title="Designers & brand managers" icon="paintbrush">
    Upload logos, define color palettes, and set brand voice so every campaign stays on-brand automatically.
  </Card>

  <Card title="Agencies & developers" icon="code">
    Manage multiple client workspaces and integrate SendWhale into your own tooling via the MCP server and Brand Context API.
  </Card>
</CardGroup>

## Core workflow

The typical SendWhale workflow moves through five stages:

1. **Brand setup** — Define your brand identity (name, colors, logo, voice) so Swell has the context it needs to write on-brand copy.
2. **Contacts** — Import consented contacts and organize them into audiences and segments.
3. **Campaign drafting with Swell** — Describe your campaign goal in plain language; Swell produces a full draft you can refine interactively.
4. **Send** — Run preflight checks, choose your recipients, and send immediately or schedule for later.
5. **Analyze** — Review campaign reports to understand engagement and inform your next send.

## Key concepts

<Accordion title="Workspace">
  A workspace is your top-level account container. It holds your brand settings, contacts, campaigns, templates, and integrations. Every SendWhale account belongs to at least one workspace. Workspaces have four roles: **owner**, **admin**, **editor**, and **viewer**.
</Accordion>

<Accordion title="Audience">
  An audience is a named list of contacts. You can create multiple audiences to organize contacts by source, product line, or any other grouping. Audiences are the recipients you select when sending a campaign.
</Accordion>

<Accordion title="Campaign">
  A campaign is a single email send — it pairs a template (the visual design and content) with an audience (the recipients), a subject line, a sender identity, and a scheduled or immediate send time.
</Accordion>

<Accordion title="Template">
  A template is a reusable email design. Templates define the layout, imagery, typography, and placeholder copy. A campaign uses one template as its starting point.
</Accordion>

<Accordion title="Automation">
  Automations are triggered email sequences — for example, a welcome series that fires when a new contact joins an audience. Automation capabilities are part of SendWhale's roadmap.
</Accordion>

<Accordion title="Hosted page">
  A hosted page is a public URL SendWhale manages on your behalf — used for signup forms, chat widgets, meeting booking links, and content pages. Hosted pages live at `/n/:slug`, `/form/:publicId`, `/chat/:slug`, and `/book/:slug`.
</Accordion>

<Accordion title="Swell">
  Swell is SendWhale's built-in AI campaign assistant. Swell reads your brand context, drafts email copy, suggests subject lines and preheaders, and helps you iterate on content through a conversational interface. Swell is available inside the campaign editor and via the SendWhale MCP server for AI coding environments.
</Accordion>

<Accordion title="Integration">
  Integrations connect SendWhale to external tools — such as your e-commerce store, CRM, or AI development environment. The Brand Context API and MCP server are the primary developer-facing integrations available today.
</Accordion>

## Beta availability

<Info>
  SendWhale is in **private beta**. Features marked 🔜 in the documentation are planned but not yet available. Features marked ⚙️ require additional provider or account configuration before use.
</Info>

The [changelog](https://www.gosendwhale.com/changelog) lists what's new in each release. If you run into issues or have feedback, visit [/support](https://www.gosendwhale.com/support) or email [support@gosendwhale.com](mailto:support@gosendwhale.com).

## Next step

Ready to send your first campaign? The [Quickstart](/quickstart) walks you through registration, brand setup, and your first send in a single guided flow.


## Related topics

- [SendWhale quickstart: build your first email campaign](/quickstart.md)
- [Set up the SendWhale MCP server with your AI client](/developers/mcp/setup.md)
- [Build with SendWhale: API and integration overview](/developers/overview.md)
- [Swell AI — SendWhale's Built-In Campaign Assistant](/swell/overview.md)
- [Create public meeting booking pages with SendWhale](/meetings/scheduling.md)


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.