> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gosendwhale.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Manage Swell's durable brand memory facts in SendWhale

> View, add, edit, and remove the durable brand facts Swell stores and applies automatically when drafting campaigns in this workspace.

Memories are durable facts about your brand that Swell stores and recalls automatically when drafting emails for your workspace. Unlike a note you type into a chat session, a memory persists across every conversation and every campaign — Swell draws on it without you needing to repeat yourself. Use memories to encode stable truths about your brand: your core products, tone preferences, audience characteristics, and anything else Swell should always keep in mind.

## What to store as memories

<CardGroup cols={2}>
  <Card title="Product facts" icon="box">
    Key details about your products or services — names, pricing tiers, core features, or launch dates — that Swell should reference accurately in campaigns.
  </Card>

  <Card title="Tone preferences" icon="comments">
    Specific language or style rules beyond your brand voice setting. For example: "We never use the word 'cheap'" or "Always refer to customers as 'members'."
  </Card>

  <Card title="Audience details" icon="users">
    Facts about who your audience is — their industry, interests, pain points, or buying patterns — that help Swell write more relevant copy.
  </Card>

  <Card title="Recurring themes" icon="rotate">
    Seasonal campaigns, standing promotions, or recurring content themes that Swell should be aware of when suggesting campaign ideas.
  </Card>
</CardGroup>

## Adding a memory

Navigate to **Workspace Settings → Memories** and type or paste the fact you want Swell to remember. Save the entry and it becomes available to Swell immediately for future drafts.

## Editing a memory

Select a memory from the list and update its text to reflect a change in your brand. For example, if a product name changes or a pricing tier is updated, edit the relevant memory so Swell always uses the current information.

## Removing a memory

Select the memory you want to delete and confirm removal. Swell will no longer reference that fact in future drafts. Removing a memory does not affect campaigns that were already generated using it.

## Correcting wrong memories

If Swell repeatedly includes incorrect information in its drafts, a memory is likely the source. To fix it:

1. Go to **Workspace Settings → Memories**.
2. Search for a memory that contains the incorrect fact.
3. Edit the memory to reflect the correct information, or delete it if the fact is no longer relevant.

<Note>
  Memories are workspace-scoped. A memory you create in one workspace is not visible to or used by Swell in any other workspace you belong to.
</Note>


## Related topics

- [SendWhale workspaces: manage brands and team access](/workspaces/overview.md)
- [SendWhale MCP Tools Reference: All 11 Tools Explained](/developers/mcp/tools.md)
- [SendWhale MCP Server: AI Client Integration Overview](/developers/mcp/overview.md)
- [Swell AI — SendWhale's Built-In Campaign Assistant](/swell/overview.md)
- [Set workspace design references and brand instructions](/workspaces/references.md)


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