Skip to main content
Sending a campaign delivers it to your chosen audience immediately or at a previously scheduled time. Before confirming, SendWhale gives you a final opportunity to review the recipient count, sender, subject, and content. Take this step seriously — once a campaign is sent, it cannot be recalled.

​
Before you send

Complete the following steps before confirming delivery:
  1. Run preflight checks — resolve any blocking issues flagged by preflight. See Preflight for details.
  2. Send a test email — verify layout, links, and images in a real email client. See Test Send.
  3. Review the campaign — double-check the subject line, preheader, sender name, sender email, and body content.

​
Steps to send

1

Complete preflight

Open the send flow and confirm all preflight checks pass. Fix any blocking issues before proceeding.
2

Choose an audience or segment

Select the audience or segment you want to receive this campaign. Suppressed, unsubscribed, and bounced contacts are excluded automatically — the recipient count reflects this.
3

Review the recipient count

Check the number of recipients shown in the confirmation dialog. This is the number of contacts who will receive the campaign after suppression has been applied.
4

Confirm in the delivery dialog

Review the sender, subject line, audience, and recipient count one final time. Click Send or Confirm to start delivery.

​
Campaign status transitions

After you confirm, your campaign moves through the following statuses:

Draft

The campaign is being prepared and has not yet been submitted for delivery.

Queued

SendWhale has accepted the campaign for delivery. It is waiting to begin processing.

Sending

The campaign is actively being delivered to your recipients.

Completed

Delivery has finished. Open the campaign report to view performance metrics.

Failed

Delivery could not be completed. Open the campaign report for details on what went wrong. Common causes include sender configuration issues or workspace send limit breaches.

​
Cancelling a queued campaign

A campaign that is Queued but has not yet started sending may be cancellable. To attempt cancellation:
  1. Open the campaign from your campaign list
  2. Select Cancel if the option is available
Cancellation is not guaranteed once the campaign has entered Sending status. If the option is not visible, delivery has already begun.
Sent campaigns cannot be recalled. Once a campaign reaches Sending status, emails are being dispatched to real recipients. Review the sender, audience, subject line, and content carefully in the confirmation dialog before clicking Send.